B-dEsIgN

Argentina soccer team's defeat by Germany in World Cup quarterfinal match in 2010 left a deep wound to the All-Star Diego Maradona to become coach of the Argentina team

Each message will be easily remembered when displayed visually, emotional context, a different quality, intense associations, need to survive life, things that have a personal virtue, it is repeated and the things The first and last.

success of message convey became to success in communication. We must sharpen the message to be accepted by consumers. Multimedia can help to do it. Advantages are there in the interest of being able to incorporate the views, sound and movement.
For example the success of Nike, who thinks the ad is not selling a product, but sell the brand. In designing the message Nike brand name and image merge into sporting and cultural structures using emotional strength.

Creativity is the ability to deliver new ideas. Innovation is the application ideas or new ideas. Not easy to create an original idea. It is necessary to several techniques:
- Adaptation
- Enlargement (maximizing)
- Downsizing (Minimization)
- Inversion (Inversion)
- Replacement (Substitution)
- Change (Modification)
- Setting back
- Combination (Combination)

Creativity is almost always used in the design of an ad, because it can assist in giving information, persuade, remind, increase the value. Message ads must be submitted in a creative, creativity and even more important than amount of money spent. Creativity in advertising is a process that includes several stages:
- Preparation
At this stage, the background information needed to solve the problem through the study
- Incubation
Taking measures to develop creative ideas
- Illumination
Phase search of solution for ideas will be displayed
- Verification
- Revised