Argentina soccer team's defeat by Germany in World Cup quarterfinal match in 2010 left a deep wound to the All-Star Diego Maradona to become coach of the Argentina team
Each message will be easily remembered when displayed visually, emotional context, a different quality, intense associations, need to survive life, things that have a personal virtue, it is repeated and the things The first and last.
success of message convey became to success in communication. We must sharpen the message to be accepted by consumers. Multimedia can help to do it. Advantages are there in the interest of being able to incorporate the views, sound and movement.
For example the success of Nike, who thinks the ad is not selling a product, but sell the brand. In designing the message Nike brand name and image merge into sporting and cultural structures using emotional strength.
Creativity is the ability to deliver new ideas. Innovation is the application ideas or new ideas. Not easy to create an original idea. It is necessary to several techniques:
- Adaptation
- Enlargement (maximizing)
- Downsizing (Minimization)
- Inversion (Inversion)
- Replacement (Substitution)
- Change (Modification)
- Setting back
- Combination (Combination)
Creativity is almost always used in the design of an ad, because it can assist in giving information, persuade, remind, increase the value. Message ads must be submitted in a creative, creativity and even more important than amount of money spent. Creativity in advertising is a process that includes several stages:
- Preparation
At this stage, the background information needed to solve the problem through the study
- Incubation
Taking measures to develop creative ideas
- Illumination
Phase search of solution for ideas will be displayed
- Verification
- Revised
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The FIFA World Cup, also called the Football World Cup or the Soccer World Cup, but usually referred to simply as the World Cup,_ wikipedia
let us imagine what will be asked for a manager while doing interviews for a new secretary
secterary,new secretary,cartoon,in adobe illustrator,interview,manager,job vacancies,
1. Create a box using rectangel tools, specify stroke = none
2. Apply Mediavel Cross Color pattern on the pallet Decorative_ornament
3. Choose Object> Expand, to break the pattern into the curve
4. Make sure the object is still in a state of active, select the Trim pathfinder panel (while pressing alt)
5. Create using the pen tool with two lines on the left and right on the box that made this
6. Apply blend = 8, and select Object> Expand, Ungroup objects
7. Now we had 10 line result from the process. Lines 1, 2, 3 ... etc..
8. Enable line 2, 4, 6, 8 and 10 and stroke to white fox
9. Choose Object> Blend> Blend options .., apply Smooth color choices on the dialog box that is available ... OK ... then back on the menu Object> Blend> Make (Alt + Ctrl + B)
10. Drag the objects on the number 9 to cover the object at the number four
11. Enable Transparency panel, select the Overlay on the object number 9. Activate all objects, select the menu Object> Envelope Distort> Make with Mesh ... apply Rows = 3 Column = 8.
Enable row nodes are given a red circle and drag it slightly towards the top like the picture below.
12. Immediately above it by using the pen tool draw a picture that we will make a pattern
13. Activate all objects. Choose Object menu> envelope Distort> Make with top object.
Good luck
In addition to Normal, blend modes that may be your most frequently used is the Screen and Multiply. Why? For the simple reason that they are the most useful. Use the screen every time you want to maintain a bright image; use Multiply to get rid of images of light and dark images to maintain. Follow these steps:
Add a bright color
After opening the photo, I want to change their sections with bright colors. So I create a new layer and draw a white to transparent gradient with the gradient tool set to a radial style.
2 reduce the opacity
You might think should be adopted to incorporate bright color screen. But because the layer containing a white pixel, not any dark colors that must be removed, and Normal and Screen will look the same. So if you need to mix pixel, use the Opacity value.
3 import a new layer
Screen mode is very useful when combining layers with lots of color. So Jari Shift an image currently open image windows.
4 resize and position
Rarely height and width of the combined image will be right with the new background. So press ctrl + T (Win) or command-Q (Mac) to enter free transform mode. Then change the size, rotate, and move the layer to match your composition.
5 apply screen
To remove the dark color, press shift + alt + S (Win) or Shift-Option-S (Mac) to apply Screen mode. (If the shortcut key does not work, press M to activate the Marquee tool again and cobs). Why not apply the Lighten mode right? Because Lighten pixel display light and dark pixels to hide, so the result is a rough transition between the two. On the other hand, the Screen applying an upward transition, so the results are natural and smooth 
In general, in any word processing or graphics software always provides the facility typeface selection and characteristics such as: Normal, Bold, Italic, Underline.
a. Italics
Italic text would give the impression attract the eye, because in contrast to normal text. However, excessive use of italic text would make it difficult to read. Italic text is usually used if there is a foreign word.
b. Bold
Bold letters containing attention because of the contrast with the normal letter. Use Bold letters are usually on the title or subtitles. Too many bold letters will blur the focus on meaning.
c. Underline
Underline indicates the existence of something important. Commonly used in web hyperlinks
d. CAPITAL
Capital letters can be interpreted as a command or angry. If we send a short message using capital letters can mean we're in a state of anger.
The command Image> Rotate Canvas used to improve the image upside down. But if you tilt the image, you better play than play just a few degrees to 90 degrees. Obviously, the solution is to adopt a rotation with arbitrary commands. But how do you determine the amount of rotation to be applied? The answer is in the measurement tool.
First select the measurement tool
Click and hold on the eyedropper icon on the right side toolbox. Then choose the measurement tool from the menu that appears. Or if you prefer, press shift + l repeatedly until this measurement tool is active.
2. sliding along the axis
Shift the mouse with the tools of measurement along the element that should be horizontal or vertical management. The division between land and sky are usually the best, but the buildings and other vertical objects can also be used. After you draw the line of measurement you can set it by moving one end point.
3. values of angle (optional)
When you begin to shift with the measurement tool, Photoshop will display the Info palette, which records the angle and distance measurements using the values of A and D. Consider the value of A, but you do not need menghapalnya. Photoshop will remember the angle.
4. select arbitrary
Select Image Rotate Canvas arbitrary. Another way on the PC, you can press alt + l, E, A. Photoshop will display the Rotate Canvas dialog box with the Angle value provided. Radio button ° CW or ° CCW has also been selected. These settings reflect the correct angle of the line you draw with the tools of measurement.
5. Click OK
Or press Enter (Win) or Return (Mac). Suppose you have measured correctly, Photoshop will rotate the image so perfectly straight. But Photoshop does not play the line of measurement. To hide the measurement line, click on different tools.
Image Size command is the best way to reduce the size of the image so you can send them via the Web, e-mail, or just make it easier to use.
1. Take a picture
Open the picture, great if you can. My image size 12.5 MB, too large to be sent on the Internet.
2. select image size
Choose Image> Image Size to display the Image Size dialog box.
3 select the resample image
Select the check box resample image. Usually you live to let Bicubic option, which considers all the available pixel when calculating the new pixel. Skip Bilinear, which only consider a smaller pixel. This method is faster, but not great. At some point, you may need to try Nearest Neighbor, which is not interpolating but retaining some pixels, and discard the other pixels. This mode is useful if you want to maintain the lines and clear text, which can become somewhat blurred if you select Bicubic.
4. resolution set
If the resample image is selected, change the Resolution value will also change the Width and Height values. So if you want to print pictures, you should first determine the Resolution setting. To determine the exact value of the resolution.
5. change the pixel dimension
Change the Width and Height values, both at the top or middle of the dialog boxes. I love working with Percent as the unit of measurement, so that I could measure the relative change with the size of the image. Note the Pixel Dimensions figures in brackets so that you know the size of the image in memory. To use e-mail or the Web, keep that under 2 MB.
6. click OK
Or press Enter (Win) or Return (Mac) to apply your changes. If the results do not like, do not be afraid: you simply choose Edit, Undo and try again.
Color is the most important elements in a graphic design. Colors affect human psychological. Quite often a designer failed to pour the idea of a graphic work just because one color to apply. The wrong color selection on a graphic design will bring a different interpretation. Example of a brochure on the motivation of an institution that printed the color pink with a dominant element, of course, will be felt "does not fit" because it symbolizes the romantic, feminine and resignation, different when printed with black and red the dominant color that symbolizes elegance and courage.
Usually every country and culture has a different understanding in interpreting a color, but the sense of color here to take a universal scope.
1. Black
Symbolizing: Strength, powerful, evil, death, mystery, sadness, elegance, elegant, fears
2. White
Symbolizing: Clean, pure, innocent. In India the color white symbolizes death
3. Gray
Symbolizing: Intellect, futuristic, millennium, simple, sad
Gray is the color most easily seen by our eyes, sometimes not show a clear meaning, it means to be neutral and free of psychological tendencies
4. Chocolate
Symbolizing: Comfort, durability, like taking, not giving the liver, less tolerant, pessimistic about happiness.
5. Orange
Symbolize: the tempestuous spirit, energy, fresh, balanced, cheerful, warm.
Orange color in a better product packaging that does not imply an expensive product
6. Purple / Orange
Symbolizing: spiritual, full of mystery, nobility, arrogance, rudeness, arrogant attitude.
Purple is very rarely encountered in nature, has a lack of properties carefully, but the store full of hope.
7. Yellow
Symbolize: Optimism, hope, dishonest, a changing desires, happy, relaxed.
In western countries a yellow color means cowardice attitude. The bright yellow color symbolizes the fun, spontaneous nature of the eccentric, full of tolerance, investigative, prominent, did not believe it.
8. Green
Symbolizing: Natural, healthy, desire, luck, pride, hardness of heart and power.
In the middle East countries, the green color is very popular, often in the symbolic Islamic in green. People who like green color tends to be very want to praise, advise other people happy.
9. Blue
Symbolizing: Calmness, confidence, security, technology, cleanliness, regularity.
In the United States many banks logo uses the color blue. As a color that symbolizes trust. The dark blue color symbolizea deep feeling, concentration, koooperatif, intelligent, sensitive, integrated, calm, wise. More blue color gives the impression to survive, stubborn, proud of myself, istiqomah (firm establishment)
10. Red
Symbolize: the struggle, passion, active, aggressive, dominant, strong will, competition, courage, warmth, love, danger.
Pink colors give the impression of romanticism, feminism, resigned, witty. Bright red color suggests a willingness or ideals
source: www.antara.web.id
In this tutorial we will create a graphic style that we will adopt in the text that we make with the processing in a panel appearance.
Follow these steps:
1. Make a straight line from top to bottom using the Pen tool, change the stroke to white fill = none, thickness = 7 pt line
2. Open appearance panel (Window> appearance), the box panel consisting of the stroke and fill, then there is a small box beside. The panel appearance was explained that the image consists of a stroke with a white color and thickness 7pt and fill none. Next click the box next to stroke, hold it ... and slide towards the bottom right panel appearance as well trash the image (note the picture below ... the goal to double the stroke as has been described in previous posts ... change the stroke color to red and the thickness becomes 20 pt.
3. Repeat step 2 above to get the stroke to 3, change its color to blue and the thickness becomes 40pt.
4. In the appearance panel, click the red box in addition to stroke 20pt, meaning we will activate the red stroke, effect select menu> Blur> Gaussian Blur, our goal will be to apply blur effect on the stroke of red.
5. Specify the parameters for the value of Radius = 5 (or customize to desire), click OK.Note the changes in the image.
Repeat steps to apply the blur at No.5 on white stroke with a smaller radius value
6. Select the menu Window> Graphic Style (Shift + F5), to call the panel Graphic style ... switch the image and drag it into the panel.
7. After the image into the panel graphic style ...images on the picture window
we can delete.
8. Select the text tool, click on the image area for a word, adjust the size .... then click the graphic style we have made earlier .... then the text will change based on the style we have made earlier .....
Focus
A. Hierarchy
In each graphic component audience attention should be focused / directed at one point.
Some stage the focus you need to know, from the most important (dominant), as a supporter of (sub dominat) and complementary (sub ordinant)
Dominant: the object of the most prominent and most interesting. Audience attention is the main aim
Sub-dominat: is an object that supports the appearance of the dominant object
Sub-ordinate: the objects that stand out, even suppressed by the dominant and sub dominat objects such as backgrounds.
B. Contrast
Contrast is its emphasis because of the drastic differences / conflict at the graphic design components. Like contrast of black and white color, contrast thick and thin lines, small and large fonts.
Two kinds of the computer graph that were known by us to be the vector and bitmaps. The picture of the vector was formed from the line and the curve, was dropped off from the analysis mathematic that determined the position, the length, and the direction where the form was drawn/was attracted. Bitmaps, also were known as raster was to consist of small boxes that were acknowledged as the pixels; respectively pixels was mapped for an appointment in a picture and had the values of the colour.
Vector applications has been widely available, but the most widely used is Adobe Illustrator and CorelDRAW. generally use Illustrator and corel is not much different from the operation.Here I have e-books for making vectors using Adobe Illustrator and CorelDRAW for beginners.
Tutorial Creating Vector
Adobe cs 5 that was waited for finally was launched, on Monday April 12 2010. Totalling 14 kinds suite Adobe currently has in-upgraded. To Adobe Cs5 this time, the user that did not control koding for the production interactive content could be spoilt because of being supplemented with Adobe Flash Catalyst.
Adobe claimed had 250 kinds featured just that was added. Moreover CS5 also will support the Adobe Flash Player platform 10,1, as well as AIR 2 in the future.
The interested user could dowloaded the trial version in here.
Do one of the following:
Select the type object using the Selection tool or Layers panel, and drag a handle on the bounding box.
Resizing a text area with the Selection tool
Select the edge or corner of the type path with the Direct Selection tool . Then drag to adjust the shape of the path.
Adjusting the type path using the Direct Selection tool is easiest when you’re in Outline view.
Resizing a type area with the Direct Selection tool
Select the type object using the Selection tool or Layers panel, and choose Type > Area Type Options. Enter values for Width and Height, and click OK. If the text area is not a rectangle, these values determine the dimensions of the object’s bounding box.
That was meant by the scale to be the change in the measurement without having the change in the measurement comparison. Whereas the proportion was the existence of the change in the comparison between long the object, wide the object or high the object, so as the picture and the change in the proportion often was seen by the distortion.
Because of that we must be careful in changing the proportion of a picture or the photograph moreover the photograph of humankind, will be seen more thin or fatter compared with the original photograph, because of the change prorsi that was inappropriate.
Our design will appear impressive the area, far, while, narrow or close to arranged the scale and the proportion.
1. created visual simple
2. put forward information or expressed the meaning
3. created the different sign
4. created the design that could be known quickly
5. designed a symbol that in accordance with the idea or something that was presented
6. designed the symbol that could work well in the reproduction greyscale
7. designed the symbol that could work in various measurements
Most illustrations of the symbol used the form of the comparison, for example similar or as item the combination of the class that was different from the experience, like the love and the rose.
The illustration of the metaphor was different from the symbol in the form of comparative him. To the symbol of the love was depicted with the rose, whereas in the love metaphor was the heart of gold.
The illustration of the Allegory was the expansion from the metaphor. The illustration of the allegory was the illustration of the equality of the object in the narration that contained the meaning apart from the narration personally.
The rhythm
The repetition or the variation from the graphic design component. Could form the place of a movement, the certain pattern. Along with was supervised this several repetition kinds that often were found by us :
1. Regular.
The repetition of the graphic component that depicted distance and same form. Often was found by us in a design border, the motive fashion, wrapping paper, the floor.
In CorelDRAW this regular repetition could be done easily used facilities tool Blend
2. Flowing
That depicted the dynamic impression, or the movement as flowing. Usually this repetition is often encountered in animation.
3. Progressively
That depicted the transition between his step, so as to give the impression processed step by step. In the animation was mentioned morphing. The picture of the change in the baby into mature humankind in stages was one of the examples of this progressive repetition.
1. The balance
2. The rhythm
3. The scale / proportion
4. The focus
5. Unity
The balance
Graphic components that consisted of the line, the form, the colour, the illustration, the letter and space, must appeared balanced. Our eyes will be asked comprehended the page whole of the design in one further component will be seen the smaller component.
In the page arrangement , the principle of the balance that could be utilised by us was as follows:
- Symmetrical Balance
The design Component appeared to be reflected in the line of the imaginary fuse. We will see the component that was same in the two areas from the line of the fuse. This model arrangement relative was easy to be arrested the eyes. More was formal, traditional/old and boring.
- Asymmetrical Balance
This balance did not have the graphic component that was compiled like the mirror. This model arrangement was more impressive informal, modern, dynamic and brave.
- Radial Balance
Similar to symmetrically, but the impression that was put forward as having the attraction that asked the reader to see to the side of middle the circle. Really was easy to be arrested the eyes because as though the focus was aimed at the central point circle
...to be continued....
CorelDRAW lets you align multiple objects with the center of the drawing page horizontally or vertically. Single or multiple objects can also be arranged along the edge of the page and to the nearest point on a grid.
Distributing objects automatically adds spacing between them based on their width, height, and center points. You can distribute objects so that their center points or selected edges (for example, top or right) appear at equal intervals. You can also distribute objects so that there is equal space between them. You can distribute objects over the extent of the bounding box surrounding them or over the entire drawing page.
To align an object with an object
1. Select the objects.
The object used to align the left, right, top, or bottom edge is determined by either the order of creation or order of selection. If you marquee select the objects before you align them, the last object created is used. If you select the objects one at a time, the last object selected is the reference point for aligning the other objects.
2. Click Arrange Align and distribute Align and distribute.
3. Click the Align tab.
4. Enable any of the following check boxes to specify horizontal and vertical alignment:
• Left, Center, or Right — aligns objects vertically
• Top, Center, or Bottom — aligns objects horizontally
5. From the Align objects to list box, choose Active objects.
If you are aligning text objects, choose one of the following from the For text source objects use list box:
• First line baseline — uses the baseline of the first line of text as a reference point
• Last line baseline — uses the baseline of the last line of text as a reference point
• Bounding box — uses the bounding box of a text object as a reference point
Drawings can be assembled by placing objects on various levels or layers. Layering lets you change foregrounds and backgrounds independently.
Layering gives you added flexibility when you organize and edit the objects in complex drawings. You can divide a drawing into multiple layers, each containing
a portion of the drawing’s contents. For example, using layers can help you organize an architectural plan for a building. You can organize the building’s various components (for example, plumbing, electrical, structural) by placing them on separate layers. You can choose to display only layers or only pages.
Each new file has one master page, which contains and controls three default layers: the Grid, Guides, and Desktop layers. The Grid, Guides, and Desktop layers contain the grid, guidelines, and objects outside the borders of the drawing page. The Desktop layer lets you create drawings that you can use later. You can specify settings for the grid and guidelines on the master page. You can also specify settings (such as color) for each layer on the master page and display selected objects.
You can add one or more master layers to a master page. This layer contains information that you want to display on every page of a multipage document. For example, you can use a master layer to place a header, footer, or static background on every page.
from corel Corp.
When we designed a logo, we must identify the character of a product, so as the production of the logo that was the same as the product competitor could be avoided. Characteristically a logo must be unique, was easy to be remembered and simple to be recognised quickly.
Along with the guidance designed the logo:
- Clear and could be read
- Be exclusive, especially for our client
- could appear unlike the product that was same from his competitor
- in accordance with our client's business
- expressed the spirit, the quality, the identity of the product, the service and the organisation of our client
- had a graphic impact
- had the principle of the balance and unity
- could communicate positive relations
- was easy to be remembered
- could work in the production greyscale as well as coloured
1. Concept
Was results of the work took the form of decisive thinking the aim, the appropriateness from segment/audience to the target . The concept could be obtained from various sources that were translated in the form of visual. Therefore the Graphic design was often acknowledged also as the design of visual communication because of could help the side that needed the solution visually.
2. The Media
Media that was utilised to achieve the criterion or segment's target be able to work effectively, could the electronic media or the print media.
3. The idea
Of the creative Idea could work effective so that the target wanted to be achieved could be reached.The creative idea could generate the impression that in and was difficult to be forgotten by the person.
4. Preparations for the Data
Data could take the form of the informative data or the Aesthetic data. The informative data could take the form of the photograph, the text or the title. The aesthetic data could take the form of background, the frame, ornament, the certain effect. The task of the designer was unite the informative data and the aesthetic data became one intact unity.
5. Visualisation
Including in the process of visualisation of being:
- color
- Layout
- Finishing
6. The production
Started from the letter arrangement manually (hand drawn) to the time/the digital era that enabled a designer to organise digital letters by using the computer. With the use computer of typography to more was easy and fast, with the choice of the letter that variatif.
There is good him we paid attention to the font, ..
because we must pay attention to the character of the product or the message that wanted to be sent so as to not have the bored impression and the overlap. The font that too many decorative elements, will saturate our eyes that saw him so as the message could be not all that accepted clearly.
So many kinds font that circled but could be in broad outline shared to the category as follows:
1. The Sanserif letter (without the hook), did not have the hook/hook, only consisted of the stick and the stem. The example: Arial, Tahoma, Helvetica, Futura
2. The Serif letter (Linked). Had the hook/hook on the end, the Times example, Souvenir, Palatino
3. The Script letter (Write). Each one of his letters mutually related to one another like handwriting. The example: Commercial Script, Sheley Volante, English Vivance, Brush Script.
4. The Decoratif letter: Each letter was made in a manner details, the complex and complicated, the example canteburry, Augsburger
5. The Monospace letter: could be the same like the San serif letter, or serif. That distinguished him was to the letter monospace the distance and space of each one of his letters same. The example: Courier, monotyoe Cursive, OCR
From : www.Antara.Web.Id
The Align options are visible in the Control panel when an object is selected. If they do not appear, choose Align from the Control panel menu.
Align or distribute objects
Select the objects to align or distribute. To align an anchor point on the object, use the Direct Selection tool and select the anchor point.
In the Align panel or Control panel, do
any of the following:
To align or distribute relative to the bounding box of all selected objects, click the button for the type of alignment or distribution you want.
To align or distribute relative to one of the selected objects, click that object again (you don’t need to hold down Shift as you click this time). Then click the button for the type of alignment or distribution you want.
Note: To stop aligning and distributing relative to an object, choose Cancel Key Object from the Align panel menu.
To align relative to a crop area, specify the crop area you want to align to by selecting it with the Crop tool. Click the Align To Crop Area button or click the Align menu and choose Align To Crop Area. Then click the button for the type of alignment you want.
To align relative to the artboard, click the Align To Artboard button or click the Align menu and choose Align To Artboard. Then click the button for the type of alignment you want.
Distribute objects by specific amounts
You can distribute objects using exact distances between their paths.
Select the objects to distribute.
In the Align panel, enter the amount of space to appear between objects in the Distribute Spacing text box.
If the Distribute Spacing options aren’t displayed, select Show Options from the panel menu.
Use the Selection tool to click the path of the object you want the other objects to distribute around. The object you click will remain fixed in its position.
Click either the Vertical Distribute Space button or the Horizontal Distribute Space button.
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