When we designed a logo, we must identify the character of a product, so as the production of the logo that was the same as the product competitor could be avoided. Characteristically a logo must be unique, was easy to be remembered and simple to be recognised quickly.
Along with the guidance designed the logo:
- Clear and could be read
- Be exclusive, especially for our client
- could appear unlike the product that was same from his competitor
- in accordance with our client's business
- expressed the spirit, the quality, the identity of the product, the service and the organisation of our client
- had a graphic impact
- had the principle of the balance and unity
- could communicate positive relations
- was easy to be remembered
- could work in the production greyscale as well as coloured

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